Branding isn’t a new concept.

It’s a concept, or better yet a strategy, you use to position your business in front of the right people and have them remember you.

It’s why you buy the clothes in your closet.

It’s why you buy the skin care products you use.

It’s why you follow specific people and companies on social media.

The company and their messaging or style makes you feel something.

That’s what branding is.

Using colours, typefaces, logos, graphics, words, photos STRATEGICALLY to make the desired audience feel something.

A good brand uses all of this to their advantage and creates a consistent look and feel across all channels.

So why does a small business NEED to invest in branding?

Here’s why small businesses should invest in branding to elevate their business and truly soar:

To stand out

Whether you’re starting something new or just looking to level up, the creative and strategic process of branding is vital to help you stand out amongst the sea of ‘competitors’ in your space. Digging deep and figuring out your WHY; why you, why this business, why this audience, all gets boiled down into strategic language and design that will keep you aligned with your mission and stand out from the crowd.

To engage your audience

Branding is a crucial step that gets missed sometimes when selling a business’s services. A logo gets created and you choose a few colours that you like and call it a day. But branding is so much more than that! It’s about taking who you are, what your mission is, who you’re targeting and turning that into messaging and design that speaks to your ideal clients and customers. Finding that niche of who you’re looking to engage and want to work with is key to reach your audience, and that all starts with branding.

To set you up for future goals

The best brands are built to evolve. To still be recognizable no matter how time has changed and no matter if your services or what your offering has changed as well. Part of my favourite element to the branding process is getting clients to set goals for their future in their business. It’s a key point in recognizing how to position your overall messaging and audience.

Lunar & Co. is currently booking May for branding and web design clients. Reach out if you’d like to chat!

Looking for more tips? Be sure to follow us on Instagram and Facebook to stay up to date on the latest Lunar & Co. news, tips and work!

Branding isn’t a new concept.

It’s a concept, or better yet a strategy, you use to position your business in front of the right people and have them remember you.

It’s why you buy the clothes in your closet.

It’s why you buy the skin care products you use.

It’s why you follow specific people and companies on social media.

The company and their messaging or style makes you feel something.

That’s what branding is.

Using colours, typefaces, logos, graphics, words, photos STRATEGICALLY to make the desired audience feel something.

A good brand uses all of this to their advantage and creates a consistent look and feel across all channels.

So why does a small business NEED to invest in branding?

Here’s why small businesses should invest in branding to elevate their business and truly soar:

To stand out

Whether you’re starting something new or just looking to level up, the creative and strategic process of branding is vital to help you stand out amongst the sea of ‘competitors’ in your space. Digging deep and figuring out your WHY; why you, why this business, why this audience, all gets boiled down into strategic language and design that will keep you aligned with your mission and stand out from the crowd.

To engage your audience

Branding is a crucial step that gets missed sometimes when selling a business’s services. A logo gets created and you choose a few colours that you like and call it a day. But branding is so much more than that! It’s about taking who you are, what your mission is, who you’re targeting and turning that into messaging and design that speaks to your ideal clients and customers. Finding that niche of who you’re looking to engage and want to work with is key to reach your audience, and that all starts with branding.

To set you up for future goals

The best brands are built to evolve. To still be recognizable no matter how time has changed and no matter if your services or what your offering has changed as well. Part of my favourite element to the branding process is getting clients to set goals for their future in their business. It’s a key point in recognizing how to position your overall messaging and audience.

Lunar & Co. is currently booking May for branding and web design clients. Reach out if you’d like to chat!

Looking for more tips? Be sure to follow us on Instagram and Facebook to stay up to date on the latest Lunar & Co. news, tips and work!