Personal branding moodboards: Emily Mais

Branding is in general an extension of you, but when it comes to personal branding, how do you ensure it captures a client’s personality authentically?

November 13, 2020 Creative
personal branding emily mais

Your personal brand is representative of you. 

Our new client is a creative writer who wants to create a website to showcase her long list of publications, as well as create a home for her upcoming book of poetry. 

Creating a personal brand comes down to knowing the client’s personality. What are some of their likes, their dislikes? What colours do they gravitate towards? What images best represent their goals, dreams, and visions? Are they loud, colourful and bold? Or are they more soft, subdued and minimalistic?

I mean, it helps that I’ve known Emily for awhile. I know that she loves everything related to Italy; the food, the culture. I know that she has a passion for fashion and an incredible eye for detail. I know that she writes from the heart and somehow, makes these tough life moments like heartache, grief and loss seem less lonely.

I know that she’s a damn talented woman!

Keeping the client’s personality and brand goals in mind, we’ve created three different mood boards that best reflect her.

No. 1: Lover’s Guide to Italy

Emily finds major inspiration from the European lifestyle; slow mornings, coffee, good food, and good conversation. She has an affinity for spaghetti, so incorporating warm tones of Italian food, as well as heritage buildings into her colour scheme is a fun way to represent her culture and personality. 

No. 2: Audrey Hepburn visits Positano

She also wants her brand to have whimsical elements with light hues and classic fonts. Incorporating classic and modern photographs, with pops of sky blue and sea foam green will keep her brand feel elegant, soft, and timeless. 

A lot of Emily’s writing is focussed around love, loss, and vulnerability, so it was important to represent these themes through graphics that represented a mature softness.

No. 3: Lazy, Hazy, Crazy Days of Dainty

It was also important to include Emily’s love for style and beauty into her branding. Her demographic is primarily female, so incorporating pink hues and a larger type would give the website a stylish and feminine appeal. 

At Lunar, we take the time to get to know you.

We work with you one on one, and include you in every step of the design process to make sure your personality is accurately conveyed through various images, colours, messaging and type.

Which one is your fave? Let us know!

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