Creating social media and blog content is funny thing isn’t it?

You have an idea, feel crazy confident about it and then it doesn’t do well?

It happens to literally everyone.

The key is always keep your audience in mind.

I know EVERYONE always says this. Mostly because it’s true, but how on earth do you it?

We’ve compiled a short list of questions you can ask yourself (and your audience!) so you can create content that fits you audience like a good pair of jeans every time.

Why does your audience come to you? If you don’t know, ask them!

I’ve talked about this one loads before, but asking your audience what they want to learn from you is seriously one of my key tips for all of my clients. Your knowledge is your power, but if it’s not being presented in a way that your audience is receptive to, it just won’t do well. Post a question to your story asking what your audience wants to learn next. Ask your audience to comment with other tips they’d like to see from you. Chat with your audience and learn more about why they specifically come to you.

How does your audience like to feel?

Does your audience like to feel inspired? Do they like to feel taken care of? Do they like to feel like they are growing? Do they like to feel comforted? Do they like to feel heard? This is a major component in the branding process; it’s literally how we choose specific colours, typefaces and personality traits of a brand in order to engage your ideal audience. There’s a million other questions that I could use to prompt this one, but it all comes down to the feeling you facilitate your audience to have.

What’s something you offer clients that no one else can?

You are you, and you have specific knowledge, experiences and perspectives that are unique to you. Use them! Whether it’s in the blogs and captions you write with your unique voice, the education or experience you provide your clients or customers, or even the personal things you share about yourself, those are all things that you offer that no one else can. Deep dive into your passions, expertise and knowledge, and figure out what it is YOU have to say that’s totally yours.

Passion! What is your audience passionate about?

Passion is always queen in my opinion! It can make or break the content you’re sharing. First of all, if your audience can’t feel your passion seeping through, they won’t relate to it. But more importantly, your content needs to reflect what your audience is passionate about. Ex. if you’re a jewelry brand and your customers says that they love your stuff because it matches their natural look and feel, then your audience may be passionate about feeling like themselves, not like they’re dressing up for the world. Ex. if you’re a clothing brand and your audience tells you they want to see specific materials that are more sustainable, then your audience is passionate about what they put on their bodies and how it affects them.

Content isn’t one size fits all. Switch it up!

Your audience doesn’t only come to you for one thing and you might have multiple audiences that you’re targeting. Focus each blog, email or social post on a different element, passion, feeling, reason for why your audience is coming to you specifically for insight, inspiration or education. No one wants to read the same thing over and over; so, change it up!

Looking for more tips? Be sure to follow us on Instagram and Facebook to stay up to date on the latest Lunar & Co. news, tips and work!

Creating social media and blog content is funny thing isn’t it?

You have an idea, feel crazy confident about it and then it doesn’t do well?

It happens to literally everyone.

The key is always keep your audience in mind.

I know EVERYONE always says this. Mostly because it’s true, but how on earth do you it?

We’ve compiled a short list of questions you can ask yourself (and your audience!) so you can create content that fits you audience like a good pair of jeans every time.

Why does your audience come to you? If you don’t know, ask them!

I’ve talked about this one loads before, but asking your audience what they want to learn from you is seriously one of my key tips for all of my clients. Your knowledge is your power, but if it’s not being presented in a way that your audience is receptive to, it just won’t do well. Post a question to your story asking what your audience wants to learn next. Ask your audience to comment with other tips they’d like to see from you. Chat with your audience and learn more about why they specifically come to you.

How does your audience like to feel?

Does your audience like to feel inspired? Do they like to feel taken care of? Do they like to feel like they are growing? Do they like to feel comforted? Do they like to feel heard? This is a major component in the branding process; it’s literally how we choose specific colours, typefaces and personality traits of a brand in order to engage your ideal audience. There’s a million other questions that I could use to prompt this one, but it all comes down to the feeling you facilitate your audience to have.

What’s something you offer clients that no one else can?

You are you, and you have specific knowledge, experiences and perspectives that are unique to you. Use them! Whether it’s in the blogs and captions you write with your unique voice, the education or experience you provide your clients or customers, or even the personal things you share about yourself, those are all things that you offer that no one else can. Deep dive into your passions, expertise and knowledge, and figure out what it is YOU have to say that’s totally yours.

Passion! What is your audience passionate about?

Passion is always queen in my opinion! It can make or break the content you’re sharing. First of all, if your audience can’t feel your passion seeping through, they won’t relate to it. But more importantly, your content needs to reflect what your audience is passionate about. Ex. if you’re a jewelry brand and your customers says that they love your stuff because it matches their natural look and feel, then your audience may be passionate about feeling like themselves, not like they’re dressing up for the world. Ex. if you’re a clothing brand and your audience tells you they want to see specific materials that are more sustainable, then your audience is passionate about what they put on their bodies and how it affects them.

Content isn’t one size fits all. Switch it up!

Your audience doesn’t only come to you for one thing and you might have multiple audiences that you’re targeting. Focus each blog, email or social post on a different element, passion, feeling, reason for why your audience is coming to you specifically for insight, inspiration or education. No one wants to read the same thing over and over; so, change it up!

Looking for more tips? Be sure to follow us on Instagram and Facebook to stay up to date on the latest Lunar & Co. news, tips and work!