About Us

The moon is a longstanding symbol of change, clarity, and enlightenment for women, yet it is the one constant figure that brightens the night sky.

We want to be that trusted light in the dark for you. At Lunar & Co., it is our mission to stand with and behind each woman and help you bring your vision to life. We recognize the fierce feminine wisdom that all women possess, and together, we want to focus that wisdom into action, and power your brands to rise.

No matter which stage of the creative process you’re in, you can trust that Lunar & Co. will be beside you each step of the way.

Why Lunar & Co.?

As well as being recognized as a feminine symbol, the moon's cyclical nature inspires new growth and change, and reminds us that life is a series of cycles that will always promise new beginnings. The moon's lunar cycles and our creative and business cycles go hand-in-hand.

The New Moon is symbolic of a fresh start, while the Waxing Crescent asks us to look at our intentions and create. The Waning Gibbus allows us to assess, reevaluate, and review our strategies, while the Full Moon symbolizes a release, empowers us to take charge, and allows a project to come to fruition.

At Lunar & Co., we believe that the moon, and it's cycles, are one of our biggest influencers to help us utilize our creative and feminine wisdom.

Why Women-Led Businesses?

Canadian women who start businesses make 58% less than their male counterparts. In 2018, there were approximately over 1 million self-employed women in Canada, with almost 60% being unincorporated businesses with no employees.

Women face many obstacles as entrepreneurs. Many women report that their struggles include, finding childcare, experiencing sexism, a lack of funding, a fear of failure, and a lack of mentorship to deter them from building and leading their own companies. This, quite frankly, is just not good enough. We need to support our fierce female leaders!

Who is Shelby Pearce? (She/Her)

I grew up in a small town in South Western Ontario. Following high school, I moved to the big city of Toronto and began a career in the non-profit sector organizing leadership tours and speaking in front of thousands of youth Canada-wide. I also led international volunteer opportunities in Kenya, Ecuador and Mexico working with local communities and building much needed infrastructure. This is where my passion for a connected, global community started.

After going back to school at 24 and studying Advertising and Marketing, I brought my expertise to a communication and blockchain technology startup where my knowledge and hard work paid off. Starting as a Coordinator, team of 1, I quickly moved up the ranks to become the Marketing Director of a team of 10.

I'm an experienced and creative leader bringing a growth mindset to my work - using content and marketing to help organizations grow in fast moving industries. I'm also an eternal optimist, a proud feminist, and well, a bit of a control freak to be honest, but in the best way possible. I know what I want, and I go for it.

Fail or succeed, it doesn't matter; I'm a firm beliver that the effort matters. That's how I've decided to branch out on my own and start Lunar & Co. It's something I've dreamt about for a long time, and am proud to say, I've channeled all of my wisdom into action, and this is the result!

Who is Shelby Pearce? (She/Her)

I grew up in a small town in South Western Ontario. Following high school, I moved to the big city of Toronto and began a career in the non-profit sector organizing leadership tours and speaking in front of thousands of youth Canada-wide. I also led international volunteer opportunities in Kenya, Ecuador and Mexico working with local communities and building much needed infrastructure. This is where my passion for a connected, global community started.

After going back to school at 24 and studying Advertising and Marketing, I brought my expertise to a communication and blockchain technology startup where my knowledge and hard work paid off. Starting as a Coordinator, team of 1, I quickly moved up the ranks to become the Marketing Director of a team of 10.

I'm an experienced and creative leader bringing a growth mindset to my work - using content and marketing to help organizations grow in fast moving industries. I'm also an eternal optimist, a proud feminist, and well, a bit of a control freak to be honest, but in the best way possible. I know what I want, and I go for it.

Fail or succeed, it doesn't matter; I'm a firm beliver that the effort matters. That's how I've decided to branch out on my own and start Lunar & Co. It's something I've dreamt about for a long time, and am proud to say, I've channeled all of my wisdom into action, and this is the result!